Summary
In this chapter, you learned how to implement some necessary digital marketing techniques related to SEO, PPC, social media, and affiliate marketing. Those techniques are meant to help you bring more visitors to your Drupal website and expand the reach of your brand to a larger audience.
Generating traffic to your website is not done with a simple equation, and this chapter showed you that there are small, baby steps you can take along the way to make sure your website or online store is ready to improve the user experience, generate more conversions, and be the perfect window to your brand or company's values and goals.
In the next chapter, you will learn how to communicate with your prospects and customers using email, newsletters, SMS, and app push notifications.
