Pay-per-click
Although Drupal isn't connected directly with the creation of PPC campaigns, there are some steps that are necessary to maximize your investment in Google Search campaigns. Those steps are primarily related to sharing with Google whenever a conversion has happened on your website and sharing remarketing audiences. There are other more advanced integrations with Google Ads, but I'll leave that for later (Chapter 8, Marketing Your Drupal Commerce Store).
Figure 5.11 – Google Ad for Drupal development services
Note
To learn how to create a Google Search campaign, navigate here: https://support.google.com/google-ads/answer/9510373
Let's look at how we can set up conversion tracking for your website via Google Analytics:
- Everything becomes easier if you just add Google Analytics to your Drupal website. To add Google Analytics to your website, install one of the most popular Drupal modules: Google Analytics (https...
