Expanding your reach with product feeds
Your product catalog is not limited to existing only in your store; it can also be distributed through other channels, thus allowing you to increase your marketing reach. In this chapter, you will learn how to automatically distribute your product catalog with three of the most important marketing channels nowadays: Facebook, Instagram, and Google.
For Google and Facebook, it's recommended that your products are identified with what is called a Google product category (how original!). Fortunately for us, there's also a contributed module to help us with that.
Adding support for the "Google product category" field
Let's see how to do it:
- Install the Google Product Categories module as usual (https://www.drupal.org/project/google_product_categories).
- Through the installation process, the module creates a new taxonomy called Google Product Taxonomy.
- Navigate to
/admin/structure/taxonomy/manage/google_product_taxonomy...