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Digital Marketing with Drupal

You're reading from   Digital Marketing with Drupal The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

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Product type Paperback
Published in Mar 2022
Publisher Packt
ISBN-13 9781801071895
Length 316 pages
Edition 1st Edition
Tools
Concepts
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Author (1):
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José Fernandes José Fernandes
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José Fernandes
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Getting Started with Digital Marketing
2. Chapter 1: Fundamentals of Digital Marketing FREE CHAPTER 3. Chapter 2: Building Your Own Digital Marketing Plan 4. Section 2: Market Your Drupal Website
5. Chapter 3: Setting up Your Drupal Playground 6. Chapter 4: Content Is King 7. Chapter 5: Generating Website Traffic 8. Chapter 6: Communicating with Your Customers 9. Chapter 7: Measuring Success Through Web Analytics 10. Chapter 8: Marketing Your Drupal Commerce Store 11. Section 3: Boost Drupal's Digital Marketing to New Heights
12. Chapter 9: Tools to Help You Be More Efficient and Productive 13. Chapter 10: Taking Drupal's Digital Marketing to the Next Level 14. Other Books You May Enjoy

Expanding your reach with product feeds

Your product catalog is not limited to existing only in your store; it can also be distributed through other channels, thus allowing you to increase your marketing reach. In this chapter, you will learn how to automatically distribute your product catalog with three of the most important marketing channels nowadays: Facebook, Instagram, and Google.

For Google and Facebook, it's recommended that your products are identified with what is called a Google product category (how original!). Fortunately for us, there's also a contributed module to help us with that.

Adding support for the "Google product category" field

Let's see how to do it:

  1. Install the Google Product Categories module as usual (https://www.drupal.org/project/google_product_categories).
  2. Through the installation process, the module creates a new taxonomy called Google Product Taxonomy.
  3. Navigate to /admin/structure/taxonomy/manage/google_product_taxonomy...
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