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Digital Marketing with Drupal

You're reading from   Digital Marketing with Drupal The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

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Product type Paperback
Published in Mar 2022
Publisher Packt
ISBN-13 9781801071895
Length 316 pages
Edition 1st Edition
Tools
Concepts
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Author (1):
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José Fernandes José Fernandes
Author Profile Icon José Fernandes
José Fernandes
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Getting Started with Digital Marketing
2. Chapter 1: Fundamentals of Digital Marketing FREE CHAPTER 3. Chapter 2: Building Your Own Digital Marketing Plan 4. Section 2: Market Your Drupal Website
5. Chapter 3: Setting up Your Drupal Playground 6. Chapter 4: Content Is King 7. Chapter 5: Generating Website Traffic 8. Chapter 6: Communicating with Your Customers 9. Chapter 7: Measuring Success Through Web Analytics 10. Chapter 8: Marketing Your Drupal Commerce Store 11. Section 3: Boost Drupal's Digital Marketing to New Heights
12. Chapter 9: Tools to Help You Be More Efficient and Productive 13. Chapter 10: Taking Drupal's Digital Marketing to the Next Level 14. Other Books You May Enjoy

How to do automatic content translation

One of the fundamental aspects of marketing is that our message is perfectly understood by our audience. But what bigger barrier to understanding is there than not speaking the same language? We know that English is the lingua franca of the web, but for most of the web population, English is not their first language. Probably, your first language isn't English either; mine isn't, it's Portuguese. By having our website or e-commerce store available in just one language, we are considerably reducing our opportunities to do business on the web. It's a known fact that people prefer to do purchases online by browsing the web in their native language.

Drupal was always one of the top CMSes in the multilingual capabilities department. For example, it is available in more than 100 languages and supports languages with right-to-left text direction. Drupal allows every single part of its system and content to be translated and...

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