How to implement Rich Snippets

Structured data has become a very important component of SEO. You can use the Schema.org Metatag module (https://www.drupal.org/project/schema_metatag) to add Schema.org structured data as JSON LD on your Drupal website. Schema.org Metatag has a dependency on the Metatag module (as the name implies). This module is a must-have on all Drupal websites that care about their SEO.

Google has a tool – Rich Results Test – to help you validate your pages: https://search.google.com/test/rich-results.

1. Install the Schema.org Metatag module as usual.
2. Choose which Schema.org objects you want to add to your pages.

Figure 5.7 – Choose what Schema.org objects you want to use

3. I'm going to implement Schema.org Product for a Drupal Commerce store. Navigate to /admin/config/search/metatag/settings and activate Schema.org: Product for the Commerce Product entity:

Figure...