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Digital Marketing with Drupal

You're reading from   Digital Marketing with Drupal The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

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Product type Paperback
Published in Mar 2022
Publisher Packt
ISBN-13 9781801071895
Length 316 pages
Edition 1st Edition
Tools
Concepts
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Author (1):
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José Fernandes José Fernandes
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José Fernandes
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Getting Started with Digital Marketing
2. Chapter 1: Fundamentals of Digital Marketing FREE CHAPTER 3. Chapter 2: Building Your Own Digital Marketing Plan 4. Section 2: Market Your Drupal Website
5. Chapter 3: Setting up Your Drupal Playground 6. Chapter 4: Content Is King 7. Chapter 5: Generating Website Traffic 8. Chapter 6: Communicating with Your Customers 9. Chapter 7: Measuring Success Through Web Analytics 10. Chapter 8: Marketing Your Drupal Commerce Store 11. Section 3: Boost Drupal's Digital Marketing to New Heights
12. Chapter 9: Tools to Help You Be More Efficient and Productive 13. Chapter 10: Taking Drupal's Digital Marketing to the Next Level 14. Other Books You May Enjoy

Chapter 10: Taking Drupal's Digital Marketing to the Next Level

Drupal has been assisting us for over a decade, evolving and never stopping. Just like Drupal, digital marketing never rests; in both these fields, new approaches and technology emerge year after year.

Something we can count on is that Drupal will continue to support new technologies that allow us to do a better job and provide a better service to our customers.

In this chapter, we will cover the following topics:

  • CRM and marketing automation
  • Customer data platforms and the personalization of the customer journey
  • The future of Drupal and digital marketing
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